Business Design Toolbox Conference 2019

The FAU – Digital Tech Academy welcomes you together with the Nürnberg Digital Festival to the Business Design Toolbox Conference in Erlangen on Thursday, 18th of July.

Get Started with your Idea

We will provide you with a thorough overview of easy to use and simple to set up IT-Tools, which support you in the process of realizing your innovative idea, also within your company. Take the chance and learn about well-proven and commonly used IT-Tools for different scenarios such as prototyping e.g. developing App Mock-ups, user interfaces, quick implementation and rapid validation of ideas. The range of presented tools is selected to where no in-depth IT background is needed and you are ready to go within minutes.

We will speak about tools for team organization & collaboration, various ways to do market research, soft- and hardware prototyping tools, databases and platforms, web and mobile app development application as well as tools and platforms to do your daily business & marketing. Hence, there is something for everyone, no matter if you are a student, who is trying to get organized, or a (potential) startup looking for affordable and fast ways to create prototypes and validate them, maybe even an innovation department that is always looking for new ways and tools to promote their innovative ideas or just a digitization enthusiast that wants to stay up to date with the latest tools and trends. Join us for a full day of technology.


Learn how to use IT-Tools for your idea, prototype or team in minutes!

Time Talk Speaker
08:00 - 08:30 Registration & Coffee All
08:30 - 08:45 Welcome to the FAU – Digital Tech Academy Klaus Konrad, FAU - Digital Tech Academy
08:45 - 09:00 Introduction to the Business Design process Dr. Karl Rabes, FAU - Digital Tech Academy
09:00 - 09:45 Organize your team and idea Stephan Krauß, Ancud IT-Beratung GmbH
09:45 - 10:30 Shape the Future: The Digitization of Innovation Management Marena von Amende, ITONICS GmbH
Moritz Kobler, ITONICS GmbH
10:30 - 10:45 Coffee break All
10:45 - 11:30 Product Prototyping & Sensor Based Data in Business Design – Tools and Use Cases Kai Dierkesmann, Orange Hills GmbH
11:30 - 12:15 Rapid Software Prototyping – Tools, Processes & Best Practices Markus Sorg, Orange Hills GmbH
12:15 - 13:00 Lunch Break All
13:00 - 14:30 Prototyping with Microsoft Azure Jens Holländer, Microsoft Deutschland GmbH
14:30 - 14:45 Coffee break All
14:45 - 15:30 Develop and deploy your mobile application Nick Skelton, Google Developer Expert
15:30 - 16:00 How to accelerate the social media appearance Lisa Wittenzellner, FAU - Digital Tech Academy
16:00 - 16:15 How to build your web presence by yourself Dr. Sebastian Engel, Zollhof Betreiber GmbH
16:15 - 17:00 Wrap-up & Networking Klaus Konrad, FAU - Digital Tech Academy

Date / Location

Date / Time
Thursday, 18th of July 2019 from 8 am – 5 pm
d.hip event space (Digital Health Innovation Platform)
Henkestraße 127
91052 Erlangen


Marena von Amende

As an Innovation Consultant at ITONICS, Marena von Amende is on a mission to drive innovation together with clients by enabling the alignment of software, methodology and organizational culture. Trained…

Kai Dierkesmann

Kai Dierkesmann is mechanical engineer by education and Business Design Coach at Orange Hills. He is specialized in hardware prototyping and sensor based data in business design Sprints. Orange Hills…

Dr. Sebastian Engel

As Head of Research & Pre-Incubation at ZOLLHOF – Tech Incubator, Sebastian is the mediator between universities, research institutions and the entrepreneurship ecosystem around ZOLLHOF. He is supporting early stage…

Jens Holländer

Cloud Solution Architect for Education Microsoft is the world’s leading manufacturer of standard software, services and solutions. Our mission is to empower every person and every business on the planet…

Moritz Kobler

With an academic background in innovation and software development and having conducted research into how software can support innovation management, Moritz is shaping the future of ITONICS’ product portfolio. He…

Klaus Konrad

Klaus is an enthusiastic founder consultant and Business Design Coach. As Program Manager at the FAU – Digital Tech Academy he is responsible for the Digital Tech Fellows excellence program.…

Stephan Krauß

For more than 10 years, Mr. Stephan Krauss has successfully implemented large projects for customers from various industries as a Senior Consultant and Senior IT Architect. His main areas of…

Dr. Karl Rabes

Karl Rabes is a founder (Cœur Innovation GmbH) and project manager at the Friedrich-Alexander-University Erlangen-Nürnberg (Digital Tech Academy). He holds a doctorate in economics from Prof. Dr. Kathrin M. Möslein…

Nick Skelton

Nick is a Google Developer Expert from Australia (although he lives in Germany) and Android Freelance Developer. He works full time remote from Munich as an Android Developer in a…

Markus Sorg

Markus Sorg is a full stack software engineer at Orange Hills specialized in building early stage  prototypes and MVPs in business design sprints. With his experience in developing dozens of…

Lisa Wittenzellner

Lisa is a Program Manager at the FAU Digital Tech Academy and enjoys guiding students and their startup ideas through the business design process in the FAU Digital Tech Fellows…

Sponsors, Partners and Solutions

Business Design in a Nutshell

The business design process helps you structure innovation projects when faced with extreme uncertainty, no matter whether you are about to develop a new business model, service or software application or transform an existing one.
Short innovation cycles of around 10 weeks ensure that learning is integrated and complexity is reduced wherever possible. The business design process is thorough but flexible to cater for the needs of each individual customer. It integrates five stages per iteration and guides the project teams through the innovative journey step by step:

Definition of a project focus, assembly of a project team and a support of a Sponsor.
In order to understand the holistic impact of the project, eight discovery areas are being researched, e.g. to understand the world of a potential client.
Using these insights, new business ideas are developed, prioritized and drafted into a business model.
In order to validate our business model, we formulate hypotheses, experiment with them and create a lean version (including the prototype) of our future offering.
The results of our validation are analyzed and integrated into the business model. The next steps are decided on with the sponsor.

Find all details about the process here: