Starting Business Ideas @ FAU

Welcome to the workshop series Starting Business Ideas @ FAU!

An entrepreneur, intrapreneur, freelancer, project team, founding team, start-up – this platform is for you.

We help you getting started with the Business Design process right away from your idea until the stage where you can start validating your idea. The series consists of five workshops which will take place virtually as Zoom events.

Who can participate?

Everyone from the


Part 0: Ideation Workshop

Let’s discover and form new ideas together with the help of various ideation methods. Even if you don’t have a business idea yet, we will make sure you will come up with one during the workshop.

  • Introduction to Ideation Methods (30 min)
  • Ideation Excersie (45 min)
  • Pitch Session (30 min)

Who should attend?

Everyone who

  • has a whole bunch of different ideas and doesn’t know where to start.
  • doesn’t have an idea yet but is keen to experience entrepreneurship first hand.
  • has somewhat of an idea but is not sure yet, which direction to take.
  • wants to hear and exchange about new ideas.

Part 1: Introduction to Business Design & Value Proposition Creation

Learn the principles of the Business Design process and how to turn your idea into an initial Value Proposition

  • Introduction to Business Design (30 min)
  • Businesses & Target Groups (30 min)
  • Introduction to Value Proposition (30 min)
  • Discussing your first Value Proposition approach (30 min)

Who should attend?

Everyone who

  • has an idea for an own start-up.
  • is already working on starting a business.
  • wants to review his:her founding idea.
  • is looking not for pretty talk but for a fundamental reality check.
  • considers him/herself a newbie and wants to learn a great method to create a business.

Part 2: Business Model Workshop

Here we help you to integrate a Value Proposition into a Business Model an provide you a holistic introduction on how to create your own Business Model with the help of a Business Model canvas.

  • Introduction to the Business Model Canvas (60 min)
  • Examples of Business Models (30 min)
  • Discussing your first Business Model approach (30 min)

Who should attend?

Everyone who

  • has an idea for an own start-up.
  • is already working on starting a business.
  • wants to review his:her founding idea.
  • is looking not for pretty talk but for a fundamental reality check.
  • has some knowledge about Business Design and Value Propositions or working with canvases.
  • considers him/herself a newbie and wants to learn a great method to create a business.

Part 3: Prototyping – Done is better than perfect!

Learn when to use which methods of prototyping, which dependencies occur and how to quickly validate your Value Proposition and/or your overall Business Model with the help of the right prototype:

  • Introduction to Prototyping (60 min)
  • Get started with sample tools (30 min)
  • Discussing your prototyping approach (30 min)

Who should attend?

Everyone who

  • has an idea for an own start-up.
  • is already working on starting a business.
  • wants to know the principles for creating a prototype or minimum viable product.
  • needs to start validating a business idea by using a prototype.

Part 4: Business Model World Café

Apply the Business Model canvas in practice by learning from other examples or even better: present and test your prepared Business Model canvas to the audience and get direct feedback.

  • Learn from leading business model (30 min)
  • Show, present and discuss your Business Model with the audience (60 min)
  • Learn from the feedback (30 min)

Who should attend?

Everyone who

  • want to pitch his/her business model.
  • wants to listen to pitches and get inspired by new ideas.
  • wants to review his:her founding idea.
  • considers him:herself a newbie and wants to learn a great method to create a business.

Part 5: Financial Modeling Workshop

Get an overview of what you need to consider in the financial planning of your start-up and start planning and calculating your own numbers:

  • Introduction to Financial Modeling and tools (60 min)
  • Investment, cost and price planning (30 min)
  • Discussing your proposed revenue model (30 min)

Who should attend?

Everyone who

  • is already working on starting a business.
  • has some knowledge about Business Design and Value Propositions or working with canvases.
  • has already a worked out business model.
  • wants to see if his numbers match with reality.

Sign up for the Starting Business Ideas @ FAU Workshop Series

You can take part in each workshop individually concerning your interest and state of development of your founding endeavor.

Winter Semester 2022/23

The workshops will take place via Zoom

Part 0: Ideation Workshop Monday, 24.10.2022  |  16:00-18:00
Part 1: Introduction to Business Design & Value Proposition Creation Tuesday, 15.11.2022  |  16:00-18:00
Part 2: Business Model Workshop Tuesday, 29.11.2022  |  16:00-18:00
Part 3: Prototyping Tuesday, 13.12.2022  |  16:00-18:00
Part 4: Business Model World Café Tuesday, 10.01.2023  |  16:00-18:00
Part 5: Financial Modeling Workshop Tuesday, 17.01.2023  |  16:00-19:00

Register here!






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    Who are your Coaches?

    The workshops are held by our spin-off and Business Design coaches Lisa Drecher, Christoph Heynen and Klaus Konrad.

    Lisa Drescher

    Business Design Coach

    Christoph Heynen

    Head of FAU Spin-Off Service

    Klaus Konrad

    Business Design Coach

    Contact us here for more information


    What is Business Design?

    Business Design is an agile innovation management approach that works best when you are confronted with many uncertainties while building something new. Irrespective of whether you are about to develop a new business model, product, service or software application, the Business Design approach guides you through a structured but flexible innovation journey and helps you find your next big opportunity beyond the resources you currently control.
    Our workshop series is based on the overall Business Design methodology of our friends at Orange Hills GmbH.
    Please find more information on https://businessdesign.org/